Posted by: boblipton | May 20, 2009

The Netflix of the Greeting Card Industry

“9 years ago no one had really heard of Netflix.  Today Netflix sends out, on average, 1.9 MILLION movies a day & is considered a household name, mainly because of word of mouth.  Netflix was started by two guys out of a garage with an idea to make movies more convenient & cheaper to rent.  It’s not that Blockbuster or all the other video rental companies have done anything wrong, its just that companies like Netflix have come along & found an easier & cheaper way to do it.  Last year Netflix grossed over $800 million in revenue & had profits in excess of $100 million.

Now knowing what you know today about Netlix, if 9 years ago someone would have given you the opportunity to invest a few hundred dollars with Netflix & get paid every time you referred someone to the website and they rented a movie, would you have done it?

What Netflix is to the movie industry, SendOutCards is to the greeting card industry.  SendOutCards was started by two guys out of a garage in 2004.  They had an idea that people would actually go to their computers, choose a greeting card, type a message & hit send.  Then SendOutCards would actually print that card out, stuff it in an envelope, put the address on along with an actual postage stamp, and send it out for about a dollar a card.  Well, one year & about $900,000 later they realized it worked!  In 2006, SendOutCards grossed about $10.5 million; in 2007 around $25 million; and last year, in 2008, almost $50 million.  The best part is you can actually become part of this company and get paid when you send cards and help others do the same!”*

And that is why I have chosen this tool to show appreciation.

*Written by Brian Jacobs at www.cardappreciation.co

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